Logo Design and Parking Campaign

Yacht Harbor Club is a 173-unit multifamily property located on Hayden Island in Portland, Oregon. I was asked by the marketing firm who was rebranding them to provide some black and white logo options because the client wanted to choose colors after choosing a logo. They needed a modern and elevated design that could appeal to both young professionals and empty nesters. This property is located on the water and has many luxury amenities that feel spa-like so I delivered a modern and calming design picturing the water’s surface that would perform well across all platforms. Later I was contracted to create art for a parking campaign in collaboration with a copywriter. 

Yacht Harbor

Parking Campaign Landing Page

Parking Campaign Social Media Marketing ads

Parking Campaign flyer

Catalyst Marketing created a brand guide around this logo and I was later contracted to design a campaign for this property advertising a purchasable parking pass. The campaign featured a postcard and social media ad that would direct interested people to a landing page to request a parking pass.