For this project, I partnered with professional team roper Tyler Wade to create a sponsorship package that would help him secure essential backing to stay competitive on the rodeo circuit. My goal was to craft a compelling brand identity and a suite of promotional materials that would resonate with high-profile sponsors like Tecovas, Lucchese, and Yeti. I designed a cohesive brand for Tyler that reflected the grit and tradition of the rodeo while bringing highlighting his dynamic presence in the sport. The package included a sponsorship proposal, a professional portfolio, and branded collateral that showcased Tyler's achievements and the value he could bring to potential sponsors. In 2023, Tyler Wade and his team took first place in the National Finals Rodeo, a testament to his talent and the strength of the partnerships we were able to forge through this project.