At Catalyst Marketing Agency, I took on the challenge of creating a distinctive visual identity for our digital newsletter, The Catalogue. The goal was to craft a modern, playful version of a vintage newspaper that would engage clients and prospects while driving organic leads to our site.

The project encompassed several key elements:

• Visual Identity: I developed the brand look and feel for the newsletter, blending nostalgic newspaper aesthetics with a contemporary twist.
• Landing Page Layout Design: I meticulously designed the layout for both the digital newsletter and the accompanying landing page, ensuring a seamless and visually appealing user experience.
• HTML Email Development: I designed and coded the email template that directed readers to a flipbook version of The Catalogue on our website.

The newsletter was released every few months, and I managed the artwork, emails, and landing pages for eight issues, collaborating closely with copywriters and developers throughout the process. This project successfully positioned The Catalogue as a key tool in nurturing relationships and generating interest in Catalyst’s services.